Is Cherry the New Black?

The Bold Colour Taking Over Right Now

Lately, cherry has been everywhere. On sneakers, nails, athleisure sets, and Pinterest boards filled with rich, deep tones. Somewhere between classic red and dark berry, it’s become the colour people keep coming back to.
Part of the appeal is how wearable it feels. Cherry stands out, but not in an overpowering way. It feels bold, polished, energetic, and a little unexpected all at once. A simple outfit suddenly feels sharper with just one cherry piece in the mix.

The Colour People Keep Reaching For

In a sea of neutrals and basics, cherry brings personality back into the mix. It feels confident without trying too hard. Rich without feeling too serious.
And unlike trend colours that come and go quickly, cherry works across everything. Cream, grey, navy, denim, black. It pairs effortlessly with almost anything. Workout sets, oversized jackets, sneakers, caps. It adds depth without losing versatility.

The Cherry Effect

We saw it happen almost instantly. Cherry became one of the fastest-selling colours we’ve introduced, with pieces disappearing quicker than expected.
Maybe it’s because the colour feels sporty and elevated at the same time. Or maybe people are simply ready for colour again, just in a richer, deeper way.
Either way, cherry is clearly becoming more than just a trend colour. Turns out, black finally has some competition.