Role Overview

We are looking for a Growth & Retention Marketing Manager to drive customer acquisition, engagement, repeat purchases, and customer lifetime value. This role will own the full customer journey-from bringing in new users to ensuring they stay engaged and convert into loyal customers.

Key Responsibilities:

• Own customer acquisition across paid and organic channels including Meta, Google, influencer marketing, affiliates, SEO, and partnerships
• Build and execute retention strategies to improve repeat purchase rates and customer lifetime value
• Manage CRM channels including Email, SMS, WhatsApp, push notifications, and loyalty campaigns
• Design lifecycle journeys such as welcome flows, abandoned cart, win-back, post-purchase, and referral programs
• Analyze customer cohorts, funnel performance, CAC, ROAS, repeat rate, churn, and LTV
• Collaborate with brand, creative, product, and customer success teams to improve conversion and retention
• Run A/B tests across landing pages, communication journeys, offers, and audience segments
• Identify growth opportunities through customer insights, segmentation, and experimentation

Requirements:

• 3-5 years of experience in growth marketing, retention marketing, or performance marketing
• Strong understanding of lifecycle marketing, cohorts and CRM automation tools
• Experience with analytics tools such as Google Analytics, Mixpanel, Clevertap, MoEngage, or HubSpot
• Strong data orientation with comfort in Excel/Sheets and campaign analysis
• Experience in D2C, e-commerce, retail, or consumer brands preferred